It is easier to look like you have it together than actually have it together. As entrepreneurs we often get caught up in the everyday of running our business and handling clients that we over look minor details that could land your business in major trouble.
If you can't answer these 5 questions then you might just look like your business is together rather than actually have it together:
What is the point of having that tiny copyright at the bottom if you don't tell people how they can share your content?
3. Whats your return policy?
It seems like webinars and info-products are all the rage. But what is your return policy once someone takes a course or downloads your product and hates it? We all know that bad news travels way faster than good news. CYA and have your return policy CLEARLY STATED on your sales pages that has the correct language terms and conditions that are specific to your products/services.
AGAIN STOP COPY & PASTING FROM OTHER SITES
4. Do you have a disclaimer for any advice posts, testimonials, or products?
A disclaimer is going to be your best friend in enforcing your refund policy. This is especially true if you used client testimonials when selling your products. You want to make clear that you cannot guarantee and specific outcome, profit, or result....I shouldn't have to say it again but I will...THIS NEEDS TO BE SPECIFIC TO YOUR BUSINESS AND NOT A COPY & PASTE.
5. Is your content registered with the copyright office? Products trademarked?
People only steal things of value to attempt either boost their brand or to make money themselves. It is almost impossible to prove the exact profits someone made off of copying your content but if it is properly registered with the US Copyright office you can get an automatic statutory award without proving specific profits. So don't just put up a copyright notice and never register your work. I know the process can seem daunting but it is well worth it to have your ducks in a row when someone steals your stuff.
If you struggled through and one of these questions stop risking your business and have an audit done.
Taking the time to do a complete audit of your company could not only help you better protect your business but actually help you make more money.
Schedule an audit of your business today. Let me help you protect your brand and your pockets by walking through every side of your business to make sure you are completely covered.