Why are PROs important? As a songwriter or producer you are owed a “performance royalty” any time your music is played on radio, in the background as people shop and eat, or even performed in live concert venues. Those royalties are then paid to PRO like ASCAP, BMI, and SESAC, who then distribute the money to songwriters and publishers.
Each PRO has its own pro's and con's and payout schedules so it's important to choose the best organization for you.
Catch my recent convo with Gregg Smith Director of Creative Services for SESAC's Nashville, Miami, and Atlanta affiliates here:
Also, grab your notebook and take notes for the deep dive on Henny'z Hangout with reps from BMI, ASCAP, and SESAC.